Our Client is seeking an experienced Business Marketing Manager to develop and implement effective SEA business marketing strategy in alignment with global, regional and local strategies.. The ideal candidate will have a very good understanding of SEA Market and industry trends with able to articulate and present plan to sales leader and executives.

Key Responsibilities:

• Develop and implement effective SEA business marketing strategy in alignment with global, regional and local strategies including messaging development, customer segmentation and touchpoints, market research and intelligence
• Provide strategic and operational support to regional and local teams to ensure high-performance delivery across all regional and local marketing campaigns
• Manage Inside sales team to deliver on the marketing and sales funnel and to measure & track on marketing ROI
• Manage the annual marketing budget and ensure marketing expenses are tracked and justifiable
• Drive Yokogawa’s Digital Enterprise Solutions business through business marketing not limited to events, digital marketing, partner marketing
• Work with the Corporate Marketing team for integrated branding and demand generation marketing activities
• Lead and mentor a team of marketing focal from Local country offices, setting clear goals and KPI expectations

Experience Required:

• Experienced in optimizing multi-channel campaigns, especially digital
• Very good understanding of SEA Market and industry trends
• Proven track record managing multiple priorities with cross-functional teams
  
• Strong project management skills, with the ability to prioritize tasks and manage multiple initiatives and stakeholders simultaneously
• Experienced in team transformation
• Ability to articulate and present plans to sales leaders and executives
• Inside Sales management is an advantage
• Industrial automation experience is an advantage

Education/Qualification

• Degree in Marketing, Communications, Business, Advertising
• At least 10 years in high performing demand generation B2B marketing role with revenue accountability in a highly matrix global organization. Growth marketing experience is an advantage

The Talent People 24C2589