Roles & Responsibilities:

• Social Media Strategy Development: Collaborate with the marketing team to create and implement social media strategies that align with the company's overall marketing objectives.
• Social Media Account Management: Oversee and manage the company's social media profiles, including Facebook, Instagram, and TikTok, ensuring content is current, accurate, and consistent with the brand's voice.
• Social Media Advertising: Plan and execute social media advertising campaigns, including audience targeting, ad creative development, and budget management.
• Analytics and Reporting: Monitor and analyze social media metrics to evaluate the success of campaigns, focusing on engagement, reach, and conversions, and provide regular reports with actionable insights.
• Community Management: Engage with followers by responding to comments and messages promptly, fostering a positive and interactive online community.
• Trend Analysis: Stay informed about the latest social media trends, emerging platforms, and best practices to ensure the company's social media presence remains effective and relevant.
• Collaboration: Work closely with internal teams, including marketing, sales, and product development, to ensure social media efforts support broader company goals.
• Content Creation: Develop engaging and creative content tailored to each social media platform, including text, images, and videos.
• Campaign Management: Lead the planning, execution, and optimization of social media campaigns, ensuring they meet predefined objectives and deliver measurable results.

Requirements:

• Educational Background: Bachelor's degree in Marketing, Communications, Media Studies, or a related field.
• Experience: Minimum of 3 years of experience in media or social media management, preferably within the manufacturing or engineering sector.
• Technical Skills: Proficiency in using social media platforms (Facebook, Instagram, TikTok) and management tools.
• Analytical Skills: Strong ability to analyze data and derive actionable insights to improve social media performance.
• Communication Skills: Excellent verbal and written communication skills, with the ability to create compelling content.
• Creativity: Innovative thinking with a keen eye for design and detail to create engaging content.
• Time Management: Ability to manage multiple projects simultaneously and meet deadlines.
• Adaptability: Willingness to stay updated with evolving social media trends and adapt strategies accordingly.
• Team Player: Collaborative attitude with the ability to work effectively across various departments.

The Talent People 24C2589